Digital Center Case Faster Digital Center Project
As the core platform for enterprise exhibition and communication, the showroom shoulders the mission of meeting the needs of multiple audiences. Nowadays, showrooms not only need to convey value, popularize experience and help marketing, but also need to become an important pivot point to promote digital transformation, which has become an inevitable trend for enterprises to achieve high-quality development.
This article will take some of the highlights of the Faster Digital Center project as an example to explain how the Digital Center, a fifth-generation digital exhibition hall built by Jerei and using the Lithium-voltaic code cloud platform as a technological base, can promote the enterprise's digital transformation and enhance the enterprise's brand image and market competitiveness.
With more than 50 years of innovation and development, Faster has boosted the rise of China's manufacturing and accelerated the development of the global automotive industry with transmission technology. Relying on the intelligent management of the digital center, the showroom realizes the recording, sharing, management and analysis of information on people, things and objects in response to the interaction of each exhibit, and generates personalized data reports, so that the showroom is not only limited to the display, and creates a modern digital center that integrates display and functionality.
Highlight 1: Integration of Minimalist Concept and Corporate Style
The digital center adopts a minimalist design concept, focusing on the content of the exhibition, which is more classic and advanced. At the same time, it adopts white dark color matching, embellished with corporate logo color, which not only brings visual aesthetics to visitors and enhances corporate brand image, but also reduces the cost of communication with visitors and enhances their interest. Dynamic and fashionable as the keynote of the exhibition hall, together with creative spiritual symbols, highlights the vitality of the company's continuous development and everlasting success.
Highlight 2: Modular design, one-key switching
The project's digital center is geared to a variety of audiences such as leaders at all levels, industry experts, customer groups, partners and other categories. In order to meet the needs of different users, the digital center takes the functionality of the spatial area and the emotion to bring in as a clue, and displays a series of core contents such as the development history of the enterprise, the brand culture, the visualization of the intelligent manufacturing business, the products and services, the enterprise benefits and the future planning with the modular design.
Through the intelligent interactive system, the content of the showroom display can be switched with a single click.
In some other digital center projects, through the intelligent control background, it is also possible to realize the multi-purpose of a screen and a pavilion. According to the needs of enterprises can create multiple theme pavilions to realize the effect of one-key switching, and realize the unlimited expansion of content at low cost.
Highlight 3: Digital internal and external drive, help transformation
The display of data can effectively highlight the enterprise's digital capabilities, management cockpit, digital twin factory, product twin combined with traditional exhibition display methods, together reflecting the enterprise's brand image and digital strength.
The digital center can present the enterprise operation and management data through the big screen for visual display, reflecting the informationization and intelligent management level of the enterprise.
The digital center can also present the digital twin factory with impactful and contagious audio-visual experience, converge all kinds of data flow, and visually display the factory production data, production scenes and other contents.
The combination of transparent windows and product twins makes it easier for visitors to understand product information intuitively and thoroughly.
In addition to the production control aspects mentioned above, the management cockpit in the Faster Digital Center also serves the marketing services of the enterprise, presenting detailed service data through the big screen, thus helping the enterprise marketing control and cooperation.
Highlight 4: Intelligent Drive Private Deployment
One-key switching. Through the operation of the control terminal (including mobile control terminal), the digital center can switch the contents of the exhibition at any time during the exhibition hall explanation and display.
Dual delivery. Dual delivery of physical and virtual showroom allows customers to have double experience in virtual space as well as physical space, breaking the limitation of time and space, and helping enterprise brand promotion and digital marketing.
System center control. Adjust the digital content of the exhibition items freely and flexibly, realize personalized configuration and partition control, and manage the multimedia resources. Record and analyze visitor behavior, multi-dimensional analysis and control of data, assisting business efficiency and management decisions.
Five-end presentation → five-end application. The digital center can be displayed through multi-terminal (cell phone, computer, big screen, exhibition hall, cloud) applications, no matter when and where you can show the company's digital achievements externally and participate in company management internally. Relying on the data integration, governance, analysis and application development capabilities of Fulima cloud platform, the digital center upgrades the display data to real-time data, upgrades the display value to application value, upgrades the visual display to visual control, and mines the value of the data elements around the scene to realize the interoperability of data between the scenes of cell phones, exhibition halls, workshops, and offices; WeChat, Jitterbug, the official website computers, the big screen, OA, ERP, etc., and help enterprises activate the potential of data elements. It helps enterprises activate the potential of data elements, drive business efficiency, assist scientific management decision-making, and realize enterprise digital transformation.
Fulima Cloud
Jerei builds the fifth-generation digital exhibition hall - digital center, with a set of space layout + N sets of digital content + customized intelligent control background, to create a digital exhibition hall with visual and content in line with the corporate image, to achieve free switching of multi-topic content to meet the needs of multiple types of audiences. It also relies on digital content to realize unlimited expansion of content, realize one-key change of exhibition hall, and drive external display and internal business efficiency with data to promote enterprise digital transformation.
The digital center is built on the Fulima cloud platform as a technical base. Fulima cloud platform is a service-oriented manufacturing demonstration platform recognized by the Ministry of Industry and Information Technology of the People's Republic of China, which is committed to effectively assisting enterprises to base on manufacturing and integrate into the service through digital technology, improving the manufacturing efficiency of the enterprise and the ability of the product service, reshaping the manufacturing industry's value chain, and promoting the transformation of the manufacturing enterprise into a service-oriented manufacturing.
The platform includes J3D digital twin development platform, RBI business intelligence development platform, model intelligence lightweight platform and application low-code development platform, supporting Web digital twin, digital decision-making application online development. At the same time, the platform builds an open industrial Internet technology service system, covering a series of products and technology solutions such as Internet of Things, data platform, digital twin application development, algorithm services, etc., to create an industrial Internet industrial ecology with abundant resources, information sharing and win-win cooperation, and to help enterprises in the digital transformation and upgrading of the whole value chain from the three dimensions of digital marketing, digital production, and digital management and control.
